Thursday, 31 October 2013

10 Ways for Brilliant Email Marketing


At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need to see examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and make our own marketing even better.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.



But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you either need to be subscribed to an email list or stumble on a roundup kinda like this one to find great examples of emails. And even if you're subscribed to good emails, you're often getting bombarded day after day by them, so it's hard to notice the gems.


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Tuesday, 8 October 2013

Mobile opens accounts for 47 percent of all email opens

Mobile opens accounted for 47 percent of all email opens in June, according to numbers provided by email marketing firm Litmus. If your email list accounts for $100,000 in sales each month could you afford to wave bye-bye to $44,000 just because your email looks funky on a mobile phone? 
Design responsively to ensure that your email looks great no matter where it’s read. Here are some quick mobile design tips:
  • Convert your email to a one column template for an easy mobile fix.
  • Bump up the font size for improved readability on smart phones.
  • Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
  • Make the call-to-action obvious and easy to tap. Above the fold is preferable.
  • Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.


via.blog.bufferapp.com 
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Thursday, 19 September 2013

Email Is Outperforming Twitter and Facebook for Selling Stuff Online


The top social networks that most small businesses use are Facebook and Twitter - and historically they've been great free tools for content distribution.
But if you have a Facebook fan page, then perhaps you've heard that only about 16% of your fans will actually see the updates you post to your timeline.
That's because Facebook wants you to buy their advertising to promote your message. This even has some considering it a bad investment for small businesses

Facebook is not the only social network where your reach can be limited. If people are using Twitter search to locate information, they have to specifically click "All" to see all tweets or profile bios with a specific keyword.



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Wednesday, 14 August 2013

Email Marketing Tips and Stats


Our friends over at Salesforce.com have written a ton of posts that deal with email marketing tips and tricks for your success. We thought it would be great to compile some stats, tips and suggestions in one post for your reading pleasure. 
Email Marketing Stats:
  •  On average, subscribers receive 416 commercial messages a month. (Return Path)
  •     There are more than 3.2 billion email accounts.
  •    Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau via Salesforce.com)
  •    95% of online consumers use email.
  •  91% of consumers reported checking their email at least once a day. (ExactTarget)
  •    US internet users will average 3.1 email addresses this year, according to a July 2013 survey conducted by Harris Interactive on behalf of MyLife. 
  •     According to eMarketer there will be around 236.8 million US email users by 2017.


via.www.exacttarget.com
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