Mobile opens accounted for 47
percent of all email opens
in June, according to numbers
provided by email marketing firm Litmus. If your email list accounts
for $100,000 in sales each month could you afford to wave bye-bye to $44,000
just because your email looks funky on a mobile phone?
Design responsively to ensure that your email looks great no
matter where it’s read. Here are some quick mobile design tips:
- Convert your email to a one column template for an easy mobile fix.
- Bump up the font size for improved readability on smart phones.
- Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
- Make the call-to-action obvious and easy to tap. Above the fold is preferable.
- Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.
via.blog.bufferapp.com
No comments:
Post a Comment