Online Programmatic Marketing: Getting Ads Delivered In Real-Time

By: Unknown on 04:09

We are experiencing an online explosion of personalized media. The old way of marketing tools like TV ads, newspaper and magazine ads have given way to marketing to vastly fragmented audiences. The changes are coming so fast and furious it is almost impossible to keep up. For example, the sudden rise of sites likes Pinterest that have dramatically changed the playing field. Effective online marketing requires tons of data along with some highly talented marketers who can customize relevant messages to highly targeted audiences. Online programmatic marketing is the way these challenges are being met. While the concept is still relatively new, there is little doubt it is the future of online marketing — at least until the next digital revolution comes along.

One of the largest challenges today is reaching consumers through the array of various devices they use. For instance, giving a consumer a smooth and consistent experience on her laptop, then iPad, and then Smartphone is a monumental challenge. No wonder so many marketers are scurrying to try to catch up. Another important part of this new digital marketing technique is getting ads delivered in real time. By bidding on real-time display ads the marketer can determine ahead of time what he or she is willing to pay to reach their targeted market immediately.

via:clarkmarketingsolutions.com

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13 Email Marketing tips can be used to create Emails

By: Unknown on 02:40

The holiday season is right around the corner, and that means it is time to get your holiday email marketing strategy ready. Technology market research firm The Radicati Group states that there will be 196,300,000,000 worldwide emails sent and received every single day this year. 

That is nearly 200 BILLION emails sent and received every single day. This number doesn't take into consideration spam messages that are blocked and filtered out.

The holiday season is right around the corner, and that means it is time to get your holiday email marketing strategy ready. Technology market research firm The Radicati Group states that there will be 196,300,000,000 worldwide emails sent and received every single day this year. That is nearly 200 BILLION emails sent and received every single day. This number doesn't take into consideration spam messages that are blocked and filtered out.

via:www.huffingtonpost.com

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Social Media Marketing as Online Email Marketing

By: Unknown on 04:00

Social media marketing and mobile marketing may be the newest, coolest kids on the online marketing block, but nothing works better for growing your business than good old email marketing. Studies repeatedly show that email marketing is the most effective way to reach and retain customers. A study by consulting firm McKinsey and Co. recently revealed that email marketing is 40 times more successful than Facebook and Twitter marketing combined. To help you launch a successful email marketing campaign, here are ten email marketing solutions you can use to create, send and track emails and discover what your subscribers do with your messages.

Pricing flexibility is key for budget-conscious small businesses. Vertical Response is a full-featured email marketing service that offers pay-as-you-go packages for companies that only send occasional email marketing campaigns. While most email marketing services require monthly subscriptions that you pay for even when you don't use the service, Vertical Response lets you pay for only what you need, when you need it, to get the most value out of your email marketing dollars.

via:www.businessnewsdaily.com

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Email marketing is Time Consuming

By: Unknown on 03:45

So, email marketing has been your steady go-to in order to communicate with prospects and maintain great relationships with current customers. It’s worked well enough till now. But what’s the difference between regular email marketing and marketing automation? And how do you know if your company is ready to make the switch?  These are questions that get asked all of time by both small and large businesses. At some point, you may be ready to graduate from email marketing to marketing automation and it’s important to understand the differences to make that important decision.

There is usually limited functionality within an Email Service Provider to do any automation or fine tuning of your campaigns you have to do a lot of manual work to make sure that your email blasts are hitting the right targets at the right time. With marketing automation, you can start to take out the manual work of crafting individual emails. This, in turn, lets you focus on creating multi-stage, automated campaigns to nurture your leads.

via:venturebeat.com

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Email newsletters are part of the reason email as a whole is diminishing

By: Unknown on 03:50

"It’s not surprising rates are dropping and there’s only one reason in my opinion -- people want customized content Period. They don’t want to sift though a bunch of junk that isn’t intended for them. Know your buyer and give them what they want. Email newsletters are part of the reason email as a whole is diminishing."Chances are, the way your audience is consuming your content is radically different than it was three years ago. In fact, in 2013, over 50% of all emails were opened on mobile. And this trend is only rising as we speak. If your newsletter (or your website) doesn’t respond to this change, it very well might be the “hidden reason” why your numbers are dropping. Check your audience device statistics."

"Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming. Remember to automatically email new sign-ups with information about what they should expect from you and when. That way, they will be prepared to receive your email every Thursday morning instead of quickly tossing it in the trash because they forgot you even existed."

via:blog.hubspot.com

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