Social media
marketing and mobile marketing may be the newest, coolest kids on the online
marketing block, but nothing works better for growing your business than good
old email marketing. Studies repeatedly show that email marketing is the most
effective way to reach and retain customers. A study by consulting firm
McKinsey and Co. recently revealed that email marketing is 40 times more
successful than Facebook and Twitter marketing combined. To help you launch a
successful email marketing campaign, here are ten email marketing solutions you
can use to create, send and track emails and discover what your subscribers do
with your messages.
Pricing
flexibility is key for budget-conscious small businesses. Vertical Response is a full-featured email marketing service that offers
pay-as-you-go packages for companies that only send occasional email marketing
campaigns. While most email marketing services require monthly subscriptions
that you pay for even when you don't use the service, Vertical Response lets
you pay for only what you need, when you need it, to get the most value out of
your email marketing dollars.
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