So, email
marketing has been your steady go-to in order to communicate with
prospects and maintain great relationships with current customers. It’s worked
well enough till now. But what’s the difference between regular email marketing
and marketing automation? And how do you know if your company is ready to
make the switch? These are questions that get asked all of time
by both small and large businesses. At some point, you may be ready
to graduate
from email marketing to marketing automation and it’s important to understand the
differences to make that important decision.
There is
usually limited functionality within an Email Service Provider to do any
automation or fine tuning of your campaigns you have to do a lot of manual work
to make sure that your email blasts are hitting the right targets at the right
time. With marketing automation, you can start to take out the manual work of
crafting individual emails. This, in turn, lets you focus on creating
multi-stage, automated campaigns to nurture your leads.
via:venturebeat.com
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