With 2015 just around the corner, now
is an excellent time to prepare your email marketing calendar. Creating an
email marketing calendar may not be high on your list of priorities right now,
but it should be. That’s because it is crucial that you stay top of mind with
your target audience! Without careful planning, however, email marketing can
quickly become an unmanageable task. By getting organized now, it will be
easier to stay on track, measure your progress and meet your goals in the
upcoming year.
The best place to start thinking
about 2015 is to benchmark your success against 2014.
If you regularly measured your progress, review your analytics, such as the number of click-through and open rates. Note what content worked best and the days and times that generated the most click-through and opens. If you haven’t measured your performance, try to look back at the year as a whole and evaluate your progress (and put analytics on your to-do list for 2015)!If you set goals last year, ask yourself if you met them and note what led to your success. If you didn’t meet your goals, make note of where your efforts fell short.
If you regularly measured your progress, review your analytics, such as the number of click-through and open rates. Note what content worked best and the days and times that generated the most click-through and opens. If you haven’t measured your performance, try to look back at the year as a whole and evaluate your progress (and put analytics on your to-do list for 2015)!If you set goals last year, ask yourself if you met them and note what led to your success. If you didn’t meet your goals, make note of where your efforts fell short.
via:www.inman.com
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