Two digital marketing “techniques”
have stood the test of time: email marketing and search engine marketing. Since
over a decade marketers get confronted with a multitude of new channels people
use to interact with business. Even if today’s customer is channel-agnostic,
email marketing de facto remains a crucial element of most (digital) marketing
mixes. With
each new generation of marketers joining the ranks of digital marketing, the
quest for solid email marketing advice comes back. In this guide, we
offer an overview of email marketing today, what it can do and how it fits in
an integrated marketing approach, with these new generations in mind but also
to refresh the minds of marketers who have embraced email marketing since a
long time and want to optimize their email marketing efforts.
This email marketing guide will
continue to grow and is based on over 15 years of email marketing practice and
numerous papers and blogs on email marketing we wrote since the end of the
nineties for email marketing, marketing
automation and
marketing software vendors and experts. It also will contain all tips we
published on our own email marketing blog, which is now getting integrated
here.
via:www.i-scoop.eu
No comments:
Post a Comment