One reason email marketing has value for business owners is
that it's an easy way to start reaching consumers on mobile without investing a
lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cell phone owners
access their emails from their phones. Email marketing also works with other
mobile devices. In July, Forrester Research released a study that found 42 percent of retailers'
email messages were opened by consumers on their smart phones and 17 percent
were opened on tablets. This means that nearly three out of every five email
marketing messages doubles as a mobile marketing message. Using email is better for mobile marketing
than SMS because:
· It works on mobile devices other
than phones
· Emails are free for the consumer,
whereas texting may incur a charge
· Emails have far more space for content
than text messages, allowing for better marketing pieces.
via.www.inc.com
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