When it comes to finding new
customers and marketing to existing ones, email can be more effective than social media. Acquiring new customers via email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers, according to a recent report from Custora,
a New York City-based marketing analytic firm.
If your business isn't tapping into
email marketing yet, you could be missing out on attracting new customers.
There are many relatively affordable and user-friendly email marketing services
available to help you create, send and track email campaigns. But which one is
right for your company?
What does my company want to achieve
with email marketing?
Clearly defining your goals can help you determine which email marketing solution is best for your business, says Simms Jenkins, author of The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World (Incisive Media, 2013) and chief executive of Bright Wave Marketing, an Atlanta-based digital marketing agency.
Clearly defining your goals can help you determine which email marketing solution is best for your business, says Simms Jenkins, author of The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World (Incisive Media, 2013) and chief executive of Bright Wave Marketing, an Atlanta-based digital marketing agency.
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